Theatre Amoeba in Action

Workshops and creation around the globe.

Service Design meets the Clown

service designdesign promotion teamService design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.

In April of 2014 Theatre Amoeba introduced improvisation and the clown to a team of Service design students at The Korean Institute of Design Promotion. Our aim: to develop the skills to interact successfully with clients and develop new perspectives about how to approach themes or projects and anticipate consumer needs.

On day 1 participants spent the day exploring their own body language through the use of the clown. After a few games people began to enjoy getting out of their comfort zones and really play.  On day 2 we explored how to better read and understand the clients. First we learned about the basic characteristics we all have within us known as our polarities and how to identify through movement these personality traits. We then put this knowledge into action and in small groups when we shared stories about good and bad service experiences we’d had previously. Groups then picked their own story and played it in a final performance on stage.

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